‘KEEP IT REAL’ AW22 CAMPAIGN

We conceptualized and executed this campaign with the intention of reviving the humor that was once synonymous with Base London. The campaign focused on the influencer culture and the lengths they go to capture the perfect shot, but we added our own brand of humor to interrupt that. Real-life influencers @sulsworld and @finnerz.uk, as well as our very own @galihrichardson, were featured in the project. We also had a fantastic performance by comedian and co-creator of @whatisthisbeahaviour, @reubenchristian1, with cameo appearances from @rkzuk, @zakveslvoir, and @n2nischal. The campaign consisted of four short skits and a photographic campaign for social media and the web. Additionally, we manage their social channels.

SERVICES: FULL PRODUCTION - IDEATION - PITCHING - PROJECT MANAGEMENT - ART DIRECTION - PHOTOGRAPHY - FILM - STYLING - CASTING - SOCIAL MEDIA MANAGEMENT