THE TEAM
JOHN JARRETT
John, a child of migrant parents from Vietnam and Malaysia, firmly believes in the power of hard work, creative thinking, and determination to achieve success. With a strong passion for visual storytelling, community building, and cultural narratives, John has amassed over 10 years of experience in the fashion industry. He has produced effective campaigns and socially driven content for global brands and clients. As a Creative and Art Director, John is committed to promoting diversity and inclusivity. He aims to tell impactful stories from various backgrounds, utilizing his extensive network of creative talents to overcome any challenges and meet client objectives.
FOUNDER / CREATIVE DIRECTOR
ESHAN KALI
Eshan Kali, the son of a Gurkha from the foothills of Nepal, was born into a family with strong ties to heritage. As a teenager, he moved to London, embracing the opportunity to adapt to new surroundings and conquer the obstacles that came his way. Drawing from his firsthand experiences, wisdom passed down from his elders and fueled by a sincere passion for exploration, Eshan found inspiration in the profound connections he felt to both his homeland and the people closest to him. This allowed him to capture poignant moments through his photography and share compelling narratives of migration and the natural world.
PHOTOGRAPHER / CREATIVE
YU FUJIWARA
Yu, a photographer hailing from Kobe, Japan, has been based in London since 2009. His expertise lies in capturing the essence of street fashion and culture. Renowned for his documentary-style approach, Yu's photographs highlight the authenticity and vitality of youth culture, all captured through the lens of analog cameras. By showcasing the raw and unfiltered moments of individuals, Yu's work offers a refreshing and alternative perspective on the world.
PHOTOGRAPHER / ART DIRECTOR
KARINA TANABE JONES
Karina, an expert in styling and art direction, hails from the picturesque city of Kagoshima, Japan, with its mesmerizing active volcano as a backdrop. Her work is deeply influenced by the origins of objects, historical garments, ethnic cultures, and the world of cinema. With a background in costume design, Karina's creations are carefully curated ensembles that pay homage to their origins, incorporating elements from diverse cultures. Her meticulous attention to detail sets her apart, infusing her work with depth and meaning.
ART DIRECTOR
ABDUL YUSUFU
Abdul is a talented African design creative and experienced social media strategist, born and raised in Britain. He has a proven track record in managing clients and campaigns, both in agency and in-house settings. With a degree from Central St Martins, Abdul brings expertise in branding, marketing, photography, and social media. His passion for pop culture, old school hip-hop, and streetwear has allowed him to work with a diverse range of brands, including Nike, Walè Adeyemi's B-Side label, and BBC Radio 1.
CREATIVE STRATEGIST
Maynard, originally from Cebu, Philippines, made the decision to move to the UK during his teenage years. Despite facing the obstacles of adjusting to a new environment, language, and unfamiliar faces, he quickly found his place in the world of film. With a deep interest in storytelling, culture, and filmmaking, Maynard excels as a filmmaker and creative content specialist at ARKO, producing captivating and authentic work that centers around people.
FILMMAKER / CREATIVE
MAYNARD SABELLANO
ANTHONY LEE
Anthony is a talented photographer, content creator, and fine art graduate from London who is now based in Liverpool. His passion for image-making stems from his appreciation for architecture, fashion, and design. Being a second-generation British-born Chinese, he is determined to explore his heritage and culture further, with the aim of incorporating these elements seamlessly into his future projects. Anthony's keen eye for emerging design trends, as well as his interest in outdoor lifestyle and gorpcore fashion, has allowed him to collaborate with various brands spanning from the East to the West.
PHOTOGRAPHER / CREATIVE