AW23 CAMPAIGN

Commissioned by British leather goods brand; Cambridge Satchel, we were tasked with ideating and producing a campaign in Tokyo, Japan. Our objective was to go beyond the typical fashion shoot and instead create a campaign that resembled a metropolitan love story, similar to the film Lost in Translation. We captured the essence of central Tokyo by featuring local Japanese influencers as the faces of the campaign. The work was shared on various social media platforms worldwide, as well as displayed in-store and through out-of-home advertising.

SERVICES: FULL PRODUCTION - IDEATION - PROJECT MANAGEMENT - ART DIRECTION - PHOTOGRAPHY - FILM - STYLING - CASTING