AW23 CAMPAIGN

During our recent trip to Japan, we received a sudden request from Lee Jeans to create a campaign for their 'LEE 101' AW23 collection. Despite the time constraints, we quickly brainstormed and carried out the shoot, showcasing what can be accomplished with limited resources and a determined attitude. The campaign premiered on LEE.com in August 2023 running throughout the AW season, with our work showcased on in-store LED screens and shared across global social media platforms worldwide.

SERVICES: FULL PRODUCTION - IDEATION PROJECT MANAGEMENT - ART DIRECTION - PHOTOGRAPHY - FILM - STYLING - CASTING